Remote • Contracted • Experienced
REPORTS TO: Director of Marketing
About the Role:
We are currently seeking a highly skilled Conversion Rate Optimization (CRO) Specialist on a part-time contract basis (25-30 hours per week), with potential for the position to evolve into a full-time role. You will bring over 5 years of expertise in CRO to our team. Your role will focus on strategizing and implementing solutions to improve conversion rates across our digital properties. With a deep understanding of user behavior and a data-driven approach to A/B and multivariate testing, you will play a crucial part in optimizing our online customer journey.
Experience in Web Development, particularly with WebFlow, is considered a plus and will be highly advantageous as it will help in quickly implementing optimization strategies.
Our salary range for this role is from $55-$65 per hour, depending on profile, skills, and experience. If you’re looking outside this range but think this role is a perfect fit, please apply anyway!
Key Responsibilities:
- Craft and execute CRO strategies aimed at elevating conversion rates and meeting key business objectives.
- Lead comprehensive A/B and multivariate testing efforts for our customer acquisition funnels and website, managing all phases from hypothesis creation to result analysis.
- Work collaboratively with various teams, including Growth Marketing Manager, UX/UI Designers, Web Developers, Data Engineers, and Content Creators, to ensure cohesiveness and impact of conversion strategies.
- Leverage analytics tools to identify areas of opportunity for optimization within websites and marketing funnels.
- Stay current with the latest in CRO techniques, tools, and industry standards to maintain competitive advantage.
- Present well-founded, data-driven reports and insights to stakeholders, facilitating informed decision-making and strategic adjustments.
EXPECTED OUTCOMES:
The key results we expect from this role include:
- Sustained increase in conversion rates through strategic and targeted optimization initiatives.
- Development and management of an efficient testing process yielding clear, actionable results.
- Continuous enhancement of our optimization strategies to outpace industry benchmarks.
- Delivery of comprehensive analysis and insights that drive strategic optimizations and business growth.
- Effective cross-departmental collaboration, establishing a shared vision and approach to CRO.
REQUIREMENTS:
- At least 5 years of dedicated experience in Conversion Rate Optimization.
Proven track record in developing and implementing successful CRO strategies with significant outcomes.
Proficiency in industry-standard CRO and analytical tools (e.g., Google Analytics, Optimizely, VWO).
Basic understanding of DOM rendering and able to use HTML/CSS/jQuery/Javascript to create variations within testing tool.
Detail-oriented and strong analytical mindset with the ability to translate complex data into clear, actionable insights.
Exceptional leadership and communication skills to effectively manage projects and influence stakeholders.
Ability to work proactively and autonomously in a fast-paced, dynamic environment.
This is initially a part-time contract position with the expectation for the right candidate to transition into a full-time role based on performance and the evolving needs of the business.
When you are ready to upload your resume and answer a few questions, click here to go to a Google form I’ve created to collect your information.
If you have any questions, you may email me at jeff.cassman AT catholicmenofamerica.com
Have a blessed Advent!
